Posted by: Jim McLellan | June 18, 2012

Rejection and How to Deal with it

Rejection and How to Deal with it

“We are not interested in science fiction which deals with negative utopias. They do not sell.” Stephen King rejection letter.

For a guy who has sold 350 million books I would think this rejection letter was unimportant.  How are you handling your rejections?

The most important thing about rejection is learning from it.  If a customer gets a proposal and then fails to give you the order what did you do wrong on the proposal?  Did you go back to the customer and ask powerful questions on why you failed.  Or did you compain to your boss, wife or colleagues? 

I hope you had the gumption to go back to the client and find out what you did wrong.  I can assure you he does not have this question asked very often. 

More often than not the rejection was less personal than you think.  And if you can learn from the mistake then fantastic!  A sales career is a marathon not a sprint. 

James Ritty said “If your client truly understands your product and service they will not have to be sold.”

Truer words were never spoken.  So the next time you get a NO grab some courage and ask why?



  1. Excellent point, rejection is not personal. Clients do not know the average salesperson enough to dislike them as a person.

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